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  • Writer's pictureRashidi Kabamba

Perception 7: Pressure

"Don't be afraid of pressure. Pressure is what transforms a lump of coal into a diamond." - Nicky Gumbel

In my last blog, I spoke on the power of focus, concentration, and how the acronym, follow one course until successful by Robert Kiyosaki applies to business. By keeping my eyes on the prize and my eyes on the money it's enabled me eliminate excess from my business and concentrate on things which can make my business grow immediately, especially with product development. Now today, I wanted to speak on a topic similar to stress, but it comes in a different form and it's called PRESSURE. Pressure and stress are definitely interchangeable, so this topic is vital.

We've all heard the song by Eminem, lose yourself and his amazing lyrics to open up his hit song, which goes, 'his palms are sweaty, knees weak, arms are heavy, there's vomit on his sweater already, mom's spaghetti, He's nervous, but on the surface he looks calm and ready, To drop bombs, but he keeps on forgettin'. These lyrics are the epitome of what it takes to be an entrepreneur in order to actually produce a business which profits, creates revenue, and solves the problem which you are trying to solve. As an entrepreneur I feel so much pressure all the time to produce in order to keep the dream alive. This enhances stress levels, and keeps the stress response consistently active on a daily basis. But as the quote says above, without this pressure, we can't transform into a diamond!

Now I remember being a part of Tech Alliance's Elevate Entrepreneurship in the winter time of the beginning of the year and on our last week we had to prepare a pitch in order to pitch to introduce our business we have been working on the past five weeks to Tech Alliance panellists. I remember being so nervous and anxious as to what they were going to say when I pitched my business because I was still at the ideation phase and not a fully fleshed out idea just yet. There were a couple of tactics, I used in order to handle the pressure that day and the first one was preparation.

Preparation before presentation is an amazing quote that I learned, which I applied directly in this situation. I literally made a whole script for my pitch and broke it down into a couple of sections in order to meet the conditions of the pitch. The sections were titled narrative, value proposition, unique selling point, and conclusion. Then I rehearsed the pitch continually so that it came like second nature. Even in this video below you can watch from an Arizona State baseball coach he elaborates on how preparation minimises pressure.

Also, I made sure that I had a great amount of sleep days before the pitch, so that I can calm down my nerves. Sleep has great benefits when it comes to relieving pressure and stress, such as calming down and restoring the body, improves concentration, regulates mood, and sharpens judgement as well as decision making. These were all things that helped me when I was ready to present and once I did, I executed!! I was able to win over the hearts of the panellists and they were ready to purchase my service immediately! It completely made my day and I was so jovial to go through that experience and it enabled me to learn constructive ways to manage pressure effectively to produce sufficient results. This has given me the confidence to be able to replicate this in any given situation, and I hope it inspires you to do the same as well.

Overall, I hope you enjoyed my blog, and stay tuned for next week!! Peace!! :)

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