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The Art of Jingle Creation: Engaging Consumers Through Music

Writer's picture: Rashidi KabambaRashidi Kabamba

"If it doesn't sell it isn't creative" - David Ogilvy


"Selling jingles to sell brands to their fans, to make them understand their grand master plan" - RKease


Mcdonalds, State Farm, Coca-Cola, Lucky Charms, have one thing in common, which is the use of a jingle in order to promote their brands to their consumers, which in the world of RKease we call fans. Everybody's brand has fans, and every fan wants to feel loyal to the brand that they support. This is why I have pivoted my business offering in order to focus on creating memorable jingles to help businesses create a memorable experience for the population that they serve.


LeapIN Summer Business Accelerator
LeapIN Summer Business Accelerator

Writing jingles has been a passion of mine since I leaped during the LeapIN Summer Business Accelerator at Fanshawe College through its entrepreneurial service, Leap Junction. I would literally write a jingle a day for each business that was there and perform it on the spot for the Leapers that were in my cohort. My jingles ranged from crystal, automotive, videography, and even food businesses. All in all making jingles has been an absolute thrill and I'm glad to be able to make this my main offering for my company, besides making music as a solo artist.



Forbes Magazine (www.forbes.com)
Forbes Magazine (www.forbes.com)

According to an article by Forbes magazine called "Jingle All The Way' To The Bank: Why Your Business Needs A Strong Jingle", they deduce why small businesses should have jingles and they give a number of reasons. First of all, the jingle evokes emotions and makes the brand have an imprint in the head of the consumers, since people buy with emotions and not logic. A jingle will have your customers patronising your brand, and it's similar to a song because you don't know where the inspiration is going to come from. Also jingles can go on for the life of the customer and even longer since the jingle is a product within itself. The emotional connection it generates while interacting with the brand builds a level of intimacy and desire, which is why making jingles is imperative to a small business.



RKease
RKease

The jingles that I write at RKease are going to be based on three premises. A company core value, a company activity, and what the employee staff or leaders obligations are within the company. Through this, I hope to build community with the small business and the brands to enhance not only brand loyalty with the customers but also internally within the company. It would be like a warm up song to a sports match or game. With this service offering we are charging roughly around $500 and we hope to beat our competitors and make a lasting impact with jingles the RKease way. With that being said, I hope you enjoyed the blog and stay tuned for more soon, and we hope your day is full of rest, kindness, and ease, peace!




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