"Your brand is not what you sell, it's the experience you deliver." - Tony Hsieh.
The Rkease brand, will make those understand, that I am the man with the plan.-Rkease Company
Throughout my founder journey, one of the important aspects of business that I have learned is the importance of branding. Branding is how your business or enterprise is perceived when you are not in the room. The RKease brand started with a simple concept and it was my main mission to help minimize stress throughout the workforce and communities because of the dreadful issues it has caused in the world. Now let's go into what a brand is, and its importance to RKease.
(Original Rkease Logo)
Investopedia (https://www.investopedia.com/terms/b/brand.asp) states that a brand is "a name, symbol, or other marker that businesses use to distinguish their products from competitors and foster a public identity." Now the Rkease brand is an extension of my name which is Rashidi Kabamba and my nickname is RK which stands for resilience and kindness. Therefore, I deduced my brand to three core values that strongly resemble my character as well as life's creed.
(Leap Junction: Rest)
Rest derived from me burning out continually while working on my first project of a therapeutic robotic animal dog named Charlie Macodald for mental health patients. When I went to the doctor, the doctor kept emphasizing the importance of sleep hygiene and the negative implications of sleep deprivation. Therefore I started implementing rest into my life and even got more creative, and imaginative, and increased my perspicacity!
When it comes to "Kindness," I derived that value from Daniel Goleman's book Emotional Intelligence. Empathy is a core value and quality for a salesperson, minister, HR manager, or even a medical doctor. Next year, I will be commencing my studies as an HR student at my favorite college Fanshawe, so kindness is something that I am cultivating in my business and in my future career job as well. When you look at the definition of kindness it means to be generous, friendly, and considerate. These are emotions, but can also be deduced into a logic as well. For example, consideration can be a calculative thought, but also consideration can be thought of as a form of selflessness.
(LeapIN Summer Business Accelerator)
"Ease"Â stems from the concepts of simplicity, dexterity, and adroitness. I am very dexterous when it comes to my craft because I like to be efficient, straight to the point, and have a linear focus. When I create jingles, it's methodical more than it's creative because I have a formula for how I conduct my creative work. I even went as far as to call it an invention, but I couldn't because it's more creative than scientific or mathematical. I learned this type of mindset from samurais and studying Japanese culture such as Samurais. Samurais can cut a bamboo tree with one swipe through their laser-focused swordsmanship. Therefore, when I create a jingle it is seamless, straight up and down, and effective.
Overall, this is the reason why I am so passionate about entrepreneurship because of the ability to make revenue from my own ideas and imagination. Innovation is one of the most interesting topics that I enjoy having, and I can't wait to continue sharing more of my journey and story. I hope everyone's day is full of rest, kindness, and ease. Peace!
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