Entrepreneurial Journey: Books 2
"Unlike simple stress, trauma changes your view of your life and yourself." - Mark Goulston
Trauma brings the drama and the stress, the body keeps score, say nothing less, feeling down, feeling depressed, call RKease, and we'll get it off your chest.
As stated in my earlier blog about reading books, reading has been an imperative aspect to my entrepreneurial journey. Each step that I have been on, reading has helped me be able to learn different aspects of my venture and has helped provide the tools for each step that I am on in my business. One book that has been extremely insightful for me is the "Body Keeps Score" by M.D. Bessel Van Der Kolk.
While reading this book, I was amazed by the long lasting effects trauma can have on the mind, body, and spirit. Trauma is a serious stressor and people who live through traumatic experiences without help suffer each and everyday. It's unfortunate that this occurs, and that's why I am extremely motivated to be able to help people with stress management with my musical wellness workshops. Two things stuck out to me with this book which is helping with customer segments and product development, let me quote this book and then expound.
"Imagination is absolutely critical to the quality of our lives. Our imagination enables us to leave our routine everyday existence by fantasising about travel, food, sex, falling in love, or having the last word—all the things that make life interesting. Imagination gives us the opportunity to envision new possibilities—it is an essential launchpad for making our hopes come true. It fires our creativity, relieves our boredom, alleviates our pain, enhances our pleasure, and enriches our most intimate relationships. When people are compulsively and constantly pulled back into the past, to the last time they felt intense involvement and deep emotions, they suffer from a failure of imagination, a loss of the mental flexibility. Without imagination there is no hope, no chance to envision a better future, no place to go, no goal to reach." - Bessel Van Der Kolk, MD.
This quote is vital for product development simply because my workshop is musical and stimulates my potential clients imagination, therefore it will enable them to think outside the box and feel relieved because imagination is an offset for traumatic experiences since as the quote stated it enhances mental flexibility. Therefore, as a result this will enhance my businesses value and effectiveness since it automatically targets a solution which is critical to fighting against the dangers of stress.
Next, this book also makes me more privy to another customer segment which is the military. Since I live in London, Ontario, our local college Fanshawe is a military connected campus so for a preventative approach I can introduce them to my workshop so that they can be aware of the dangers of stress and importance of stress management through their military career. PTSD is a serious stressor and an ounce of prevention is better than a pound of cure, so if they are able to be aware of stress at an earlier age, it can help them further along in their lives. This is why reading is essential and opens the door to new potential opportunities.
Overall, reading this book has been gut wrenching, jaw dropping, fruitful, and has expanded my knowledge substantially. I hope you enjoy the blog and stay tuned for tomorrow, peace!! :)