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  • Writer's pictureRashidi Kabamba

LeapIN (Week 3)

“An entrepreneur is born with the mentality to take risks, though there are several important characteristics: courage, faith in yourself, and above all, even when you fail, to learn from failure and get up and try again.” - Sheldon Adelson

LeapIn week 3 was outstanding and extremely profound. We learned so much this week and did a lot in order to improve our entrepreneurial knowledge for ourselves and our businesses. Every week that I am here, I learn so much overall just about business and life that I can't imagine where I would be without this program. Don't get me wrong, I believe that I would still be advancing with my business idea, if I didn't make LeapIN because I would still be working with Leap, but I wouldn't be growing as fast and as consistent as I am now.

On Tuesday we were fortunate to have three guest speakers, which by the names of Kendra Mattheson, James Kingsley, and Mina. Kendra and James went through the importance of branding and graphic design and why that's important for your business. Branding and brand awareness are vital for your business because it's how people perceive you and what message you are giving out there to the world. I learned so much from just listening to their presentation, despite them not being there. Next, was Mina from Hubspot who broke down the importance of inbound marketing and how you go about retaining an online presence, so that you are able to reel in customers, and clients. Inbound marketing is extremely important especially when you are trying to gain customers.

According to the definition she provided, inbound marketing is a business methodology that attracts customers by valuable content and experiences tailored to them. While outbound marketing interrupts you audience with content they don't always want. By her providing this new playbook of how to gain customers it even reinforced the importance for me having this blog so that I can attract customers like a gravitational pull into my brand. Lastly, the four step process she said that we must go through linearly is attract, convert, close, and delight. Currently, I am on the attract and convert phase by just starting my company, and hopefully by the end of the program get to close and delight.

Another guest speaker we had is the amazing Swaraj Paul, who is a great friend of mine as well. We met as two strangers on the street, and we became great friends ever since. He spoke about many great topics during his fireside chat, topics surrounding money, personal finance, struggles of being entrepreneur, great rewards of being an entrepreneur.

The number one thing that I learned from him came from the question that I asked him, which was how did he have enough courage to start his own business, despite being an international student and not getting a job. He said by having sheer belief in himself and pursuing his vision despite the nasayers. An important piece of advice he said, was to change your relationship with money because by having a great relationship with money you are able to help as many people as possible. Overall, these are the highlights that I learned from LeapIn week 3 and I hope this blog suffices. Have a great rest of the day! Peace! :)

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