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  • Writer's pictureRashidi Kabamba

Techalliance Circles (Sales and Finding Customers)

"There are ways to meet people and surround yourself with like-minded people who will support you" - Chris Colfer

Tech, Tech, Tech alliance, building start-ups with all of our science

Throughout my time in London, Ontario and my entrepreneurial journey, I have been able to understand how things have been cultivating throughout my process and I have been sharing things throughout my journey which has been great. I know that I haven't blogged in a while, but that's simply because I have been trying different forms of content lately, such as video, but these blogs force me to research, get myself out there and enlighten the viewers of the people who come to this page.

With that being said, nearly two weeks ago, I was able to go to one of my favourite places on Earth, Tech Alliance to be able to learn about sales and finding customers! Tech Alliance does a great job in terms of providing support for entrepreneurs in every step of their entrepreneurial journey and I think its great that people like this even exist, simply because entrepreneurship can be a very lonely journey. The moderators and hosts for the event were Victor Harris from Northern Commerce ( and Melissa Maloney the Vice President of Tech Alliance (


Just a side note, it was the very first time that I was able to wear my RKease shirt and represent my brand as well with my wardrobe, it was such a great feeling because it means so much to me! Nonetheless, it was great being around like-minded individuals who were all able to chime in on what it takes to be a sales professional for their business or their enterprise. Here are some key takeaways that I got from the circle.

  1. Sales is about educating and not about being pushy. This really stuck out to me because you hear about all the time sales people which are pushy, assertive, and lack empathy and only try to acquire business for their self-gain, but that's not the case.

  2. It's okay not to have the solution for them and to build so you don't mess up your brand and deliver on a promise you can't deliver.

  3. Credibility builds over time. Credibility is the ability to be trusted-reliable and , that builds over time in the marketplace.

  4. You should start a new thread with people over the next six months

  5. You need to find what everyone's problems are and then keep selling

  6. The more times they see your name the more they get to know you

  7. Keep your pitch small in order for you to grow

These are the seven takeaways that I got from the Tech Alliance circles event, which was phenomenal because through that I was able to learn how to become a better salesman and learn to acquire business so that I can one day, thrive in London, Ontario tech ecosystem. With that being said, I hope you enjoy the blog and stay tuned for more later, peace!! :)

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